Before my first baby was born, I loved shopping and looking for the cutest baby clothes I could find. I didn’t know how much we were going to need, but I started to stock up. After only a couple of weeks of being born my first born outgrew what we had purchased, so we started shopping locally at a used clothing fair that happened twice a year, stocking up on larger sizes. I put the clothes she outgrew outside in some storage totes.
After baby two was born, the clothes really started to pile up. Every couple of weeks I was digging through boxes in our shed looking for the sizes that was going to fit our son. We also received clothes in the mail from friends and family - newborn outfits and 0-3 month sized clothes - that he couldn’t even fit in to.
Before I knew it I was filling the same boxes back up with his baby clothes, not knowing what I was going to do with them. I tried to sell them, snapping photos, listing them online, driving to the post office and shipping them. But it was unsustainable.
At the time, I was enrolled in a non-traditional MBA course, put on by LIFT Economy. They’re a B Corp, and the class was focused on creating a business that is regenerative and benefits all life. An idea hit me: what if I created a business that focused on sharing the clothes that I have, with people who need it most? What if this business could save families time and energy, learn from my lessons, and rent gently used clothes instead?
This is the business I never knew I needed but could have benefited greatly from. My hope is that together, we can help the planet become a little greener by not buying new clothes but by sharing the clothes that have already been created and are in circulation.